Masonville Mall

M·A·C COSMETICS
Principal Design Lead

Ontario, Canada
January 2019
1200 SQF Freestanding Store

Masonville was one of the first Project Evolve pilot stores to be designed and built. As the new workhorse for M·A·C, the store proudly speaks to M·A·C’s color heritage while improving the consumer journey with strategic positioning of key categories. Mini MAC (Sample sizes), Trends, Newness, and Launch products engage the consumers as they enter. Heros and highlight products cap the top shelves in the wall category bays. Lit mirrors and hygiene tools are liberally placed at key points throughout the store. Large digital storefront screens showcases M·A·C’s creative artistry.